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  • Jikji
    Festival
  • EI
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Symbol mark

  • The symbol mark is the most important key element representing the Jikji Festival and should not be deformed under any circumstances. For the consistent maintenance and use of the image, the symbol mark should be enlarged or reduced in direct proportion to the regulations for each item in the manual.
  • The golden seed that blossomed the flower of culture-
    The golden seed, bearing the '日' symbol printed upside down to prove that it is a metal type, is the birthplace of the printing and recording culture, and symbolizes the cultural value of the Jikji Festival, a global recording culture festival, through the historical value of Jikji, the world's oldest typeface, and the direction of the diagonal lines.

Signature in Korean / English

  • The signature is a systematic and rational combination of the symbol mark and logo type, which directly conveys the image of the Jikji Festival.
  • When using the signature, an appropriate one can be selected and used according to the layout or situation of the application medium. The proportion, spacing, and size of the signature cannot be arbitrarily changed, while the color must comply with the designated color regulations. The manuscripts included in the attached digital materials needs to be enlarged or reduced in direct proportion based on the exemplified rules for each item.

Exclusive color

JIKJI GOLD

Pantone 465 U
C28 M42 Y70 K10
R173 G136 B90

JIKJI BLACK

Pantone 426 U
C0 M0 Y0 K92
R20 G20 B20

  • The exclusive color, along with the symbol mark, is a very important element constituting the identity of the Jikji Festival. It also functions to deliver and build brand image by applying it to various visual media.
  • For the expression of exclusive colors, four primary colors should be printed in principle, and the specified Pantone Color is used as a standard. Colors may be expressed differently depending on the density of ink and the quality of paper, so keep the standard colors set in the manual.